Friday, September 10, 2004
Work with me on this one
Take a few pieces of A4 paper and put some words on them. Hell, lets even put a picture or two on them. Let's go nuts - make them glossy. Fold them up - put them in envelopes and send them to every single address in New Zealand.
At $1.00 for the printing and paper, 40 cents postage for around 1.5 million of these, My Right gets a total cost of around $2,100,000 (the
Sound simple? So it should. But if you're Labour, you call in the ad agencies to maximise political capital from this venture and throw a tax payer donated zero on the end of that figure - to get a lazy $21,000,000. Don't you love giving them a nice surplus to play with?
From today's Dom: Advertising its extravagance.
